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Pilot program — Set & Sold

Every lead vendor sells you volume.
Ask one of them what it cost you per job.

Cost per lead is the number you get sold on. Cost per set appointment is the number your business actually runs on, and almost nobody selling you leads can tell you theirs — because they never see what happened after the hand-off. We built our whole model around seeing it.

Run your free scorecardNo signup. Nothing saved. Runs in your browser.

What we're actually asking for

And what you get for it

You start small

A single batch in the zips you actually cover. No minimum, no contract, no monthly platform fee. If the first batch doesn't set, there isn't a second one and you're out the cost of one batch.

Exclusive, or we say so

An exclusive lead goes to you and nobody else. When a lead is shared we tell you before you buy it and it's priced accordingly. You will never find out from the homeowner that three other companies called first.

You report set and sold. That's the price of admission.

This is the part other vendors don't ask for and the part we won't run without. Push outcomes back from your CRM, or send a weekly sheet — either works. Contacted, set, issued, demoed, sold.

We get graded on appointments, not clicks

Because we see your dispositions, we get measured on cost per set appointment and cost per sold job. Every vendor you've used has been paid on delivery. We're asking to be paid on outcome.

Your scorecard, every month

You get the same source-by-source breakdown the free scorecard produces — with us in it, next to everyone else you buy from. If we're the expensive line on your own report, we've told you so ourselves.

Bad leads come off the bill

Wrong number, outside your service area, renter, or duplicate of something you bought in the last 30 days — flag it and it's credited. No arguing about it.

Why we want your disposition data more than we want your money. A lead source that can see which leads closed can steer toward more of those. A lead source that only sees which leads were cheap steers toward cheaper — which is exactly how you ended up with a vendor that looks great on cost per lead and terrible on cost per job. Closing that loop is the entire product. The pilot is how we earn the right to run it on your data.

How a pilot runs

Four steps, no procurement process
01

Run your scorecard

Ten minutes with last quarter's numbers. You keep it whether or not you ever buy a lead from us — it's built on your data, not ours.

02

We agree the spec

Vertical, zips, volume, and what makes a lead issue-ready for your call center. That definition becomes the filter, in writing.

03

One batch

Small, exclusive, in your zips. You work them exactly like any other source so the comparison stays honest.

04

Outcomes come back

You report set and sold. We put our line on your scorecard next to every other vendor and you decide from there.

Start with the scorecard.

It costs you nothing and it's useful even if you never speak to us again. If the numbers say your current mix is fine, that's a real answer and we'll leave you alone.

Run the scorecard